About This Project
ARTFRAME
PENTA
2016
LIGHT IS THE SOURCE THAT REVEALS THE FORMS.
IN THIS TIGHT RELATIONSHIP WE HAVE IDENTIFIED THE DETAILS THAT TELL HOW ART IS A TIMELESS LANGUAGE.
PENTA LIGHT LAUNCHES THE NEW ADV CAMPAIGN WHERE ART, GRAPHIC AND INDUSTRIAL DESIGN MERGE IN REFINED IMAGES WITH A STRONG EMOTIONAL CHARGE.
A NARRATIVE PATH THAT REFERS TO THE HISTORY OF ART AS A SOURCE OF RENEWED MODERNITY, COMBINING PENTA LAMPS TO AN UNEXPECTED OBJECT, A CAPTURED ONE, WHICH CREATES A PLAY OF REFERENCES BETWEEN ART AND DESIGN.