About This Project

 

ARTFRAME

PENTA

2016

 

LIGHT IS THE SOURCE THAT REVEALS THE FORMS.

 

IN THIS TIGHT RELATIONSHIP WE HAVE IDENTIFIED THE DETAILS THAT TELL HOW ART IS A TIMELESS LANGUAGE.

 

PENTA LIGHT LAUNCHES THE NEW ADV CAMPAIGN WHERE ART, GRAPHIC AND INDUSTRIAL DESIGN MERGE IN REFINED IMAGES WITH A STRONG EMOTIONAL CHARGE.

 

A NARRATIVE PATH THAT REFERS TO THE HISTORY OF ART AS A SOURCE OF RENEWED MODERNITY, COMBINING PENTA LAMPS TO AN UNEXPECTED OBJECT, A CAPTURED ONE, WHICH CREATES A PLAY OF REFERENCES BETWEEN ART AND DESIGN.

 

In collaboration with Nicola Gallizia Studio

PHOTO Tiziano Sartorio